A Sanctuary of Color
Packaging Design for AIK Atelier
Hand drawn and designed by Rabiyah Sagheer.
Inspiration:
Inspired by the chrysanthemum, the design for the packaging captures the essence of the new AIK Atelier Fall 2020 collection. The House's admiration for the floral form and its ongoing exploration in terms of shape, color, texture, and embroidery technique served as primary sources of inspiration. Thus, in line with the House codes, the idea was to create a deconstructed floral motif that is as captivating as the new campaign.
The deep sapphire blue base accentuates the tangerine botanical details, symbolizing the eclectic ambiance of the collection. The rough, expressive brushstrokes breathe life and a painterly feel into the design, emulating the texture of thread-work. The origin and a unique artist's perspective on viewing the world meld and intertwine, reflecting the core ideas behind Ghazal - Unstitched Chiffon '20.
Process:
Initial designs before color correction and editing.
