Lahore Series
The Logo:Design And Text
Creating Cohesive Visual Branding
"Using vivid animal symbolism, I explore the concept of the "traveler" - a being that embodies both prey and predator, metamorphosing at each stage of life. The traveler is me, and it is also you - a constant presence, dying and reborn again. While the traveler serves as the series' focal point, the surrounding setting and animal characters also transform, each exhibiting unique human traits hidden beneath their skins."
The Inspiration:
The logo design draws inspiration from a background character in the series, specifically the "Social Climbing Rat Gang." Taken from the second painting, "A Game of Cat and Fish," and infused with layered animal symbolism, it ventures into the realm of individuals who indulge in social climbing, driven by their quest to attain worldly benefits and advantages.
Character Design:
The characters draw their inspiration from the original paintings, while the imagery seamlessly intertwines animal symbolism with distinct human traits.
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From the far left:
-The Two-headed Peacock- Being Self Absorbed
-Hippo with liposuction marks- Being Image Conscious
-Donkey with a tiara- Being Airheaded
-The Social Climbing Rat Gang- Being a Social Climber
-The Frog with a Scorpions tail- Self Sabotage (Based on the Animal Fable of the Frog and the Scorpion)
-The Diplomatic Chameleon- Everyone’s friend is no one’s friend
-Wolf in Sheep Skin- Pretentious individuals with ill intentions
-Vulture with a pocket watch- Smart predators
A Game of Cat and Fish
Watercolor and Color pencils on paper
24.5 x 21 in
The rat gang can be seen adorned in traditional Sindhi Kotis (Vests) in the bottom right corner of the painting
Illustration: Traditional Kutchi Embroidery Sindhi Koti
Given the intricate and illustrative nature of the imagery, the logo text is approached with a deliberate emphasis on simplicity and clarity. Handwritten and subsequently digitized, the text spells out "Lahore" in Urdu, the mother tongue of the artist. Drawing inspiration from the posters within the paintings, this design serves as a seamless extension of the series.
Print Design
Inspiration to Visual Design
Other Links:
-Learn more about my Thesis Project-